Leverage Your Marketing Profile

There are many do-it-yourself ways to begin marketing your business. A mechanical approach starts with a single piece of directed correspondence that “speaks” to your targeted audience. Call it a sales or marketing letter.

Write this material like a “personalized” message to a “person” rather than a generic speech to the “crowd.”  A sales or marketing letter includes:

• Who you are (your introduction)
• What you do best
• Why the “how/when/where you do what you do” is unique
• What you charge for what you do
• What value do you give (your unique selling proposition)

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