There are many do-it-yourself ways to begin marketing your business. A mechanical approach starts with a single piece of directed correspondence that “speaks” to your targeted audience. Call it a sales or marketing letter.
Write this material like a “personalized” message to a “person” rather than a generic speech to the “crowd.” A sales or marketing letter includes:
- Who you are (your introduction)
- What you do best
- Why the “how/when/where you do what you do” is unique
- What you charge for what you do
- What value do you give (your unique selling proposition)